AAF DC Announces 2025–2026 Leadership Team
FOR IMMEDIATE RELEASE
9/12/25 – Washington, D.C.
AAF DC Announces 2025–2026 Leadership Team; Lindsay Matthews Named President
The American Advertising Federation DC Chapter (AAF DC) has announced its officers and directors for the 2025–2026 term, featuring leaders from top area agencies, in-house teams, media organizations, and independent practices.
Former Vice President, Lindsay Matthews of Sensis, will serve as president.. Kyle Knauff of Cross Screen Media will move from Treasurer to Vice President, Jacqui Balogh of Yes& will serve as Treasurer, and LaQuita Howard of the League of Women Voters will be Secretary. Gretchen Carswell will move Immediate Past President. All officers will serve a one-year term.
Matthews will lead AAF DC in its mission to support the Washington, D.C., region advertising community. The chapter is known for its signature events like Advertising Week DC (ADWKDC)—now hosted in conjunction with the Mid-Atlantic Marketing Summit (MAMS)—and the chapter’s American Advertising Awards. She will work with her board and committees to produce AAF DC’s signature events to drive membership growth and serve as the voice of the advertising industry in the nation’s capital.
Matthews has served on the AAF DC Board of Directors since 2017 and has been a member since 2016. With more than 15 years of industry experience, she has worked with some of the region’s leading agencies. On her 2025-26 organizational outlook, Matthews shared:
“I’m excited about what’s ahead for AAF DC and the opportunity to build on its rich legacy—bringing together the region’s top creative talent, celebrating outstanding campaigns, and fostering the growth of students and early-career professionals. Our board is committed to advancing AAF DC’s impact and strengthening DC’s creative economy.”
Executive Committee
President – Lindsay Matthews, Sensis
Vice President – Kyle Knauff, Cross Screen Media
Treasurer – Jacqui Balogh, Yes&
Secretary – LaQuita Howard, League of Women Voters
Immediate Past President – Gretchen Carswell, Freelance
Board of Directors
Jack Boyamyan, FOX5
Alfonso Cuesta, Salta With Us
Andie Davis, CallTrackingMetrics
Tony Kosack, Ko-Op Media
Whitney Loring, GoodBeast
Judy Markoe, Big Picture Marketing
Durecia Moorer, ABCD & Company
Jarrett Nobles, Monumental Sports
JR Rapier, JR Rapier Design
Louise Salas, Missing Link
Committee Chairs for 2025–2026
Sponsorships: Jarrett Nobles
Communications: Co-chaired by Jacqui Balogh, Tony Kosack, and Alfonso Cuesta
Mentorship: Co-chaired by LaQuita Howard and Durecia Moorer
Membership: Jack Boyamyan
Events: Co-chaired by Andie Davis, Whitney Loring, and JR Rapier
American Advertising Awards: Gretchen Carswell
ADWKDC: Co-chaired by Gretchen Carswell, Judy Markoe, and Jodie Warren
Judy Markoe will also continue as Chair of the AAF DC Foundation. Jodie Warren, Ingrid Vax, Hal Schild, and Gretchen Carswell will serve on the AAF DC Foundation Board. Ted Steyer will be President of AD2.
The AAF DC Board is currently seeking volunteers to fill open committee positions. Complete this short interest form, or for more information, contact info@aafdc.org.
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About AAF DC
The American Advertising Federation DC (AAF DC) is the region’s network for advertising, marketing, and communications professionals. We connect, inspire, and celebrate the creative community through events, programs, and advocacy.