Brand USA

Manager, Media Planning
Position Location: 
Washington, DC
Position Type: 
Position Reports To: 
Director, Advertising & Media
Position Description: 

Brand USA is seeking a Manager, Media Planning to join the Integrated Marketing team. The Manager, Media Planning will focus on strategic planning, campaign execution, analytics, and optimization across all global consumer facing paid media campaigns. This role requires close interaction with various internal departments, external agencies, as well as destination, corporate, and activation partners. This role will serve as the primary liaison between Brand USA and the media planning and buying agency. This position also works in partnership with co-op marketing partners and sponsorships to manage our in-kind and leveraged buy initiatives.


Media Strategy Development and Execution:

  • Create media briefs for agencies based on business objectives 
  • Develop media campaign goals and KPIs 
  • Work in partnership with media agencies and publishers to achieve specific 
  • Digital and Traditional media objectives
  • Vet media plans and authorize buys for in-market consumer media
  • Help build programs with media publishers and travel partners (i.e. Vice, Buzzfeed, Best Day and Expedia) 
  • Manage appropriate budgets for media campaigns per flight 
  • Manage in-kind media assets secured from partners and vendors in partnership with Partner Marketing department 
  • Work with Senior Manager, Digital Analytics to set on-ad and on-site pixeling/tracking standards and KPIs for digital media campaigns 
  • Work closely with Senior Manager, Consumer Marketing and Social Media to coordinate trafficking of advertising assets to agency or media vendor 
  • Discuss and present media research and recommendations to team and partners 
  • Knowledge of the latest developments and trends in the industry and informs peers/senior team of appropriate opportunities

Campaign and Agency Management:

  • Support management of agency partners in development and fulfillment of scopes of work, budgeting, and billing 
  • Organization and project management of multiple campaigns running at the same time in multiple countries 
  • Support management of vendor and publisher relationships

Analysis and Optimization:

  • Work closely with Senior Manager, Digital Analytics to analyze post campaign reports across all channels; digest and disseminate actionable information to appropriate teams 
  • Provide actionable recommendations for optimizations based on weekly reporting 
  • Manage and support ad tag implementation with media agency and internal Brand USA research team Support attribution modeling in collaboration with Senior Manager, Digital Analytics and Vice President, Research and Analytics 
  • Provide ROI data to research team as needed
  • At least four years' of experience in a media planning/strategy function, preferably within the travel space 
  • Experience working within media agencies, comparable to a Media Supervisor role preferred 
  • Experience with Integrated/multi-channel marketing; international marketing a plus 
  • Proven experience with both offline media (OOH, broadcast TV) and digital media (rich media, social media, paid search/Adwords, programmatic) and corresponding metrics 
  • Working knowledge of Doubleclick suite of advertising solutions, particularly DCM and Doubleclick Search 
  • Project management experience in developing and executing media plans 
  • Experience working and negotiating with various vendors and publishers 
  • Experience with applying media insights to content, creative, and copy executions 
  • General research, copy editing, and proof-reading skills, including the ability to write detailed media briefs, marketing plans and communication project plans 
  • Ability to execute a plan and work across the organization to service our travel partners 
  • Ability to balance multiple projects and workflows from start to finish to ensure timely implementation and delivery of marketing materials
  • Proficiency with Microsoft Office suite for producing internal and external reports and presentations 
  • Strong proficiency with Microsoft Excel in development of budgets, flowcharts, and timelines 
  • Experience with Google Tag Manager and Salesforce a plus 
  • Strong written and verbal communication skills 
  • Strong relationship management skills in a partner-facing and team oriented role 
  • Enthusiastic and self-motivated, with the ability to lead projects proactively Bilingual skills a plus

Bachelor’s Degree, preferably in Marketing or Communications; or equivalent work experience.

How To Apply: 

Apply through our website here.

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