D.C. Creatives Honored, Take Home More Than 90 American Advertising Awards at 2019 Gala

March 25, 2019

FOR IMMEDIATE RELEASE
March 25, 2019

Press Contact
Pearl Ford-Fyffe
703-683-5954
pearl@aafdc.org

Washington, D.C.-area marketing and communications professionals come together to honor the winners of the 2019 American Advertising Awards

WASHINGTON — The American Advertising Federation DC Chapter hosted its 2019 American Advertising Awards (ADDY® Awards) Gala at the Carnegie Institution for Science on Thursday, March 21. More than 250 leading marketing and communications professionals attended the event to honor the winners of this year’s AAF DC ADDY® Awards and to celebrate the creativity and excellence of the District’s advertising community.

AAF DC received over 500 entries for the 2019 ADDY® Awards, including submissions from 67 corporations, non-profits, advertising agencies, public relations firms, digital agencies, film producers and media groups. Ten judges—including creative and art directors from major marketing and communications companies across the country—determined this year’s winners, who earned a total of 35 Gold and 57 Silver ADDY® Awards.

The Best in Show Award, the night’s top honor, was given to Ogilvy Washington for the “#22Victories” social media campaign, which helped the breastfeeding product manufacturer Medela raise awareness about how new mothers can overcome common obstacles to breastfeeding. This campaign encouraged mothers to share their unique breastfeeding journey, and aimed to support, educate and empower mothers choosing to breastfeed, even in the face of adversity, to do so for longer than the first 21 days—a milestone that one quarter of new mothers currently do not achieve. Ogilvy also earned an additional two Gold and two Silver ADDY® Awards at the Gala for other campaigns.

Two agencies received special Judge’s Awards for their work: SMITHGIFFORD for their “Revolt” public service campaign for PETA, and Admirable Devil for their brand positioning campaign for Infolock. SMITHGIFFORD took home eight additional ADDY® Awards at the Gala (five Gold and three Silver) and Admirable Devil took home four additional Gold ADDY® Awards. Other organizations taking home multiple awards included: Brand USA, which earned seven ADDY® Awards; HZ, which earned six ADDY® Awards; and Edelman, WHITE64 and Subject Matter, which each earned five ADDY® Awards. A full list of award winners can be found here.

“The District’s creators and communicators continue to generate enormous value through creativity across a wide variety of industries,” said Andy Blenkle, President of AAF DC and Vice President of Fors Marsh Group. “The creative community is strong and specialized—quiet professionals in many respects—focused on innovative thinking and effective delivery for parent companies and clients alike. This is the one time a year we pause to recognize each other’s professional and creative excellence, and advertising’s contribution to over $270 billion of economic output or sales in the DC, Virginia, and Maryland regions.”

About the American Advertising Awards

The American Advertising Awards Competition is a three-tiered national competition conducted annually by the American Advertising Federation (AAF), its chapters and districts. The ADDY® Awards Competition is the advertising industry's largest and most representative competition for creative excellence. Winners from the AAF DC ADDY® Awards will go on to compete against other winning entries from District Two, which includes New York, New Jersey, Pennsylvania, Delaware and Washington, D.C.

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