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Canceled: Behind the Hashtag
Thursday, March 26, 2020, 6:00 PM - 8:00 PM EDT
Category: Ad 2 DC

CANCELED: Behind the Hashtag

Please note that this event has been canceled. Ad 2 DC's team is in the process of rescheduling this event and will provide an update once a new date has been confirmed.

Influencer. We’ve all seen and heard the word, but we never stop to think about what it means. Until now.

Ad 2 DC is celebrating Women’s History Month by hosting Behind the Hashtag, a panelist event led by a combination of marketing professionals and local influencers who will discuss and dissect the lack of diversity and female representation in advertising, especially on social media. Behind the Hashtag’s panelists and professionals will also dive into why it’s important for our feeds to be inclusive, especially since over 50% of Americans rely on digital platforms for their daily news.

Behind the Hashtag’s panelists will also give us a transparent glimpse of what life is like behind the lens of an influencer - from building social media campaigns, to the competitive virtual environment, and doing what influencers do best: influence.

Join in on the conversation and find out what’s behind the hashtag by signing up below.

 

Register Now

 

Event details: 

When: Thursday, March 26 2020 // 6 - 8:00 p.m.

Where: Capital One Café: Chinatown // 732 7th St NW  // Washington, DC 20001

Metro: Gallery Pl-Chinatown Station // Green, Yellow, and Red Lines

Parking: Street and area garages

Cost: FREE

 

Meet the moderator and panelists

Moderator

Brittany Johnson, Senior Executive Producer and Digital Lead at Podcast Village

From creating her own entertainment blog in college, to working with companies such as Sirius XM, Viacom, TMZ, Radio One, and NBCUniversal, to now being a host and Senior Executive Producer + Digital Lead at a premier podcast and multimedia production company, Brittany has her pulse on the now and future of digital media.

After graduating from the University of Maryland, Brittany worked at NBC Washington as a full-time social media producer and on-air contributor. She managed NBC Washington’s social media platforms and curated original content using her millennial-based blog, B On Top, and by partnering with local organizations.

Now a Senior Executive Producer and Digital Lead at Podcast Village, a podcast and multimedia production company, Brittany works with local on-air talent’s podcasts and is also a Co-Host of “The Oh My Goff Show” with Fox 5 DC’s Angie Goff.

Follow Brittany on Instagram!

 


Panelists

Alexia Baillow, Brand Marketing and Integrated Communications Strategist, Capital One

 

Alexia Baillow is an IMC Strategist, guided by her creativity and passion for inclusion. Her past roles included working on communications during the Marriott’s Starwood acquisition and assisting with digital strategy at Ketchum for Hershey's, Reese’s, The Truth Initiative and AARP. Alexia was also instrumental in creating the “Every Day is Monumental” campaign at MGM, where she worked as a Brand Marketing Manager.

Currently, Alexia is a Strategic Communications Manager at Capital One. She provides strategic counsel to ensure PR efforts integrate with marketing and social campaigns to drive results for Capital One’s credit card portfolio. This includes custom research, creative planning, influencer strategy and developing KPIs to assess the impact of campaigns.

Follow Alexia on Twitter and Instagram!

  

Cornelia Poku, Communications Manager, BIO and Founder of Black Girls Eat DC

 

Cornelia Poku grew up in Montgomery County, Maryland and holds a Bachelor of Arts in Communications from American University and a Master of Education from Lesley University. Cornelia uses her passions of storytelling and education to teach people, brands,  and companies how to market themselves and strengthen their online presence. In addition to running the food blog Black Girls Eat DC (@blackgirlseatdc), Cornelia currently works in communications for a trade association and provides freelance work for small businesses and startups in all industries. 

Follow Cornelia on Twitter!

 

Ashley Wall, Local Plus-Sized Fashion and Lifestyle Blogger

 

Ashley Wall is the creator of the Life & Style blog “Simply Curvee” and the founder of Fat Girls Travel, Too, LLC. Her brands were created for plus-size women to live loud, proud, and fearlessly. Ashley is a graduate of Virginia State University and holds a degree in Mass Communications with a minor in Public Relations. In her spare time, Ashley hosts a nightly radio show on 99.5 Jamz and advises the Emporia - Greensville NAACP Youth Council.

Follow Ashley on Instagram!

 

Alicia Chew, Fashion and Lifestyle Blogger

Alicia T. Chew is a full-time fashion and lifestyle blogger based in the Washington, DC metro area who provides attainable style and travel inspiration for the everyday girl. After working in various marketing roles after college, Alicia decided to take the leap and pursue blogging full-time a few years ago with the launch of Alicia Tenise. Through a variety of style, home décor, travel, and entertaining posts, the Washington, DC-based blog combines affordable and quality lifestyle tips that are sure to encourage and inspire the fashion-forward adventurer.

Since launching her blog in 2011, she has been featured in Teen Vogue, Elle Magazine, Essence Magazine, The Washington Post, Glitter Guide, and Refinery29, and has been named a top DC Instagrammer by Washingtonian Magazine.

Follow Alicia on Instagram!

 

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