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AM Ad Buzz: The ABC's of GDPR and CCPA
Wednesday, August 07, 2019, 8:00 AM - 10:00 AM EDT
Category: Ad Buzz

The ABCs of GDRP and CCPA

 

As the world becomes increasingly digital, consumer privacy data remains a hot-button issue. It’s been just over one year since GDPR (General Data Protection Regulation) went into effect in the UK. What’s happened since then and how has it impacted how businesses handle data and privacy both in the UK and here in the United States? A similar law is set to go into effect in California on January 1, 2020 called CCPA (California Consumer Privacy Act). How is CCPA both similar and different from GDPR? What implications will this new legislation will have on California? As a business in the DMV, should you be worried about compliance? 

Learn the FAQ from the experts and take practical advice about GDPR and CCPA best practices back to your workplace. There will be a short time for questions and answers.

 

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WHEN 
August 7, 8:00-10 a.m.


WHERE
Newseum, Documentary Theater // 555 Pennsylvania Ave, NW // Washington, DC


AGENDA

8:00 a.m.    Light breakfast
8:30-9:30 a.m.    Panel
9:30 a.m.    Questions from the audience


PANELISTS


BIOS

Clark Rector

Clark Rector
Executive Vice President, Government Affairs, American Advertising Federation

As executive vice president-government affairs, Clark Rector oversees and directs the lobbying efforts of the American Advertising Federation’s grassroots network of 40,000 advertising professionals in some 200 local advertising clubs and federations nationwide. Together, they have defeated ad tax proposals and other threats to advertising in Congress, nearly every state and numerous cities and counties.

In his role as chief public policy advocate for the Federation, Rector meets with lawmakers and regulators to educate them about advertising and represent the industry’s position on important legislative and regulatory matters. He has testified for the AAF before the U.S. Senate and Federal Trade Commission, as well as numerous state legislatures and city governments. Rector sits on the Board of the Digital Advertising Alliance, the advertising industry’s self-regulatory program for online Interest Based Advertising.

Robert Jones

Robert Jones
VP of Research and Insights, MiQ

Robert Jones is vice president of research and insights at MiQ, a marketing intelligence company that combines human insight with artificial intelligence to help advertisers analyze data, deliver media and solve business challenges. For the past 12 years, Jones has educated marketers throughout the industry on digital and programmatic concepts and worked to build the analysis and narratives that turn unstructured data into actionable insight. Prior to MiQ, Jones worked at Sailthru, Rocket Fuel, NBC Universal, Lotame and Discovery Communications. He has a B.S. in mathematics from UMBC, and is extremely excited that, as of 2018, he no longer has to explain where that is.

Melissa Maalouf

Melissa Maalauf
Shareholder, ZwillGen

Melissa Maalouf is a shareholder at ZwillGen PLLC, and focuses on representing clients in a wide range of privacy, security, advertising and e-commerce matters through counseling, responding to regulatory investigations and analyzing risks associated with corporate transactions.In addition to providing regular guidance on the complex web of U.S. state and federal privacy laws, Maalouf also works closely with clients to develop and implement compliance strategies, commensurate with their size and international footprint, that align with global privacy laws, including the EU General Data Protection Regulation (“GDPR”). She also advises on global e-commerce issues such as consumer disclosures in e-commerce flows, auto-renewal subscription regulations and electronic signature laws.

Maalouf was recently named as a D.C. area legal “Rising Star” and was also recognized by the Global Data Review as a global “Top 40 Under 40” data lawyer.

Patrick Savoia

Patrick Savoia
Deputy Director, Media, Blue State

As Blue State's deputy director of media, Patrick Savoia works with clients to interpret their business needs into executable and measurable multi-channel media strategies. He collaborates with creative and design teams to ensure campaign messaging is seamlessly translated across paid and organic channels. He’s helped drive community acquisition and engagement, voter mobilization and fundraising for Blue State's largest media clients, including JDRF, Stony Brook University, Special Olympics International and Coalition to Protect America’s Health Care to produce tangible results and achieve business objectives.

Savoia has led digital strategy efforts for clients ranging from nonprofits and foundations to Forbes 200 companies for more than eight years. Prior to Blue State, he was the North American digital director at the agency of record for Colgate-Palmolive where he helped lead the strategic development and implementation of digital communication across Colgate’s portfolio of brands in the U.S. and Canada.

Savoia graduated from Seton Hall University with a degree in business administration, with concentrations in marketing and sports management. He resides in Washington, D.C., and is an avid reader, theater and movie-goer, and proud father of two rescue dogs.

 

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