BIA projects total local advertising revenue in the U.S. will increase 5.2 percent in 2018 to $151 billion, the largest annual increase in five years.  This growth will be driven by healthy political and business ad spending, along with efforts to reform ownership and other regulations. 

On May 10, top publishing, broadcasting and digital media and ad agency executives will come together to examine the $150+ billion locally targeted advertising marketplace at "LOCAL IMPACT DC". 

Join BIA Advisory Services and industry experts to examine the trends and technologies driving cross-platform media investment and consumer engagement in today's socially-driven, mobile, political landscape.
AAF DC is a proud sponsor of this upcoming event; members are eligible for $25 off the ticket price with the code: AAFDC.

LOCAL IMPACT DC will feature: 

  • ANALYSIS & INSIGHTS – BIA/Kelsey analysts will present the latest nationwide and local market data and analysis and lead robust discussions on how we’re seeing market opportunities develop and how you can best take advantage of them.
  • TACTICAL/CASE STUDY DISCUSSIONS – Innovate as we tap into local case studies for inspiration- get a chance to provide your Point of View while networking with attendees.
  • EXPERT KEYNOTES & SPEAKERS – Exclusive, extraordinary keynoters and speakers who will offer fresh insights you won’t hear anywhere else. We will cover unique topics at each LOCAL IMPACT event.

Key topics on the agenda include:

  • Ad spending trends of top verticals (i.e. auto, finance/insurance)
  • Midterm political advertising and effect on local advertising
  • Ownership and regulation reform
  • National brands and local affiliates and ties with local market automation
  • Advertiser plans for this year and next
  • Ad fraud issues when targeting local audiences
  • ATSC 3.0 opportunity and status

Now is the time to determine new strategies, form new partnerships and develop new offers to better achieve greater local impact

Find additional event information on LOCAL IMPACT DC's event page; click-through to register


Why Attend? 
LOCAL IMPACT DC attendees can expect:  

  • Tactical sessions that will provide valuable data, insights, opinions and how-to's to help design sales, marketing and product strategies.
  • Quick, effective opportunity to get briefing on local advertising trends and digital competition from BIA/Kelsey's experts.  
  • 5 CE credits toward IAB Certification. 

Ticket price includes a half-day conference with ample opportunities for networking, professional development and access to industry-best media buying thought leaders. Don't miss your chance to attend

  • Early-Bird: $189 (April 18)
  • Pre-Event: $229 (May 9)
  • At-the-Door: $269 (May 10)

When: Thursday, May 10, 2018 // 11:45 a.m. - 5:45 p.m.
Where: National Association of Broadcasters Headquarters (NAB) // 1771 N St, NW // Washington, DC 20036 
Partner Offer: Members receive $25 ticket discount with code AAFDC 

May 10th, 2018 11:45 AM   through   5:45 PM
National Association of Broadcasters Headquarters
1771 N St, NW
Washington, DC, 20036
United States

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