January 2018 AMAdBuzz - Ancient Lessons for Modern Marketers

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Are you looking for a way to jump start your morning? Join us for AM AdBuzz, our monthly morning series! Get the inside scoop of where industries are heading and what it means for you. Join us each month for a quick talk on what's next with advertising trends and how to make better decisions for you and your clients, while staying up to date with the AAF DC and networking with our elite memberhsip base!

When: Wednesday, January 17, 2018  // 8:00am - 10:00am

Networking and Registration: 8:00am - 8:30am
Program: 8:30am - 10:00am
Where: Chief - 1800 Massachusettes Avenue NW - 2nd Floor; Washington DC 20036

Cost: FREE for Members // $35 Non-members

Every day, we're bombarded with themes like "content marketing," "guerilla marketing," "disruptive marketing," and "inbound marketing."  Often hailed as "the new solutions for the modern marketer," few of us stop to ask if this is true. Are these ideas really new? And better yet - are there lessons to be learned from their historical predecessors

Join us to consider the campaigns you never learned about in A History of Advertising 101. Decide for yourself whether or not Cicero invented the tenets of inbound marketing, or what the Dutch East India Company can teach us about good branding. At the end of this 35-minute conversation, you'll have a new perspective on how advertising has changed over the past 2,000 years. You'll leave questioning if these buzz words are modern marketing magic, or if we need to advance the conversation we've been having with our clients and each other.

About the Presenter

In addition to being a student of history, a fan of bar trivia, and membership chair for the AAF - Greater Frederick, Erich Franck also moonlights as a Marketing Strategist and Account Manager with Digital Bard Video Marketing


January 17th, 2018 8:00 AM   through   10:00 AM
1800 Massachusetts Ave NW
2nd Floor
Washington, DC 20036
United States

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AM AdBuzz
Member (Ad 2 DC) $ 0.00
Member (Student) $ 0.00
Member (Individual) $ 0.00
Member (Educator) $ 0.00
Member (Retired) $ 0.00
Member (Company) $ 0.00
Member (Corporate) $ 0.00
Member (Silver) $ 0.00
Member (Executive) $ 0.00
Non-Member $ 35.00
Non-Member Friend $ 35.00
Non-Member $ 35.00

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