AM AdBuzz: Blurring the Lines Between Physical and Digital

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Are you looking for a way to jump start your morning? Join us for AM AdBuzz, our monthly morning series! Get the inside scoop on where industries are heading and what it means for you. Join us each month for a quick talk on what's next with advertising trends and how to make better decisions for you and your clients, while staying up to date with the AAF DC and networking with our elite membership base!

Join us Wednesday, November 15 at Maga Design's studio to learn how the Postal Service is bridging physical and digital experiences by transforming the marketing channel with the highest response rate: mail. Informed Delivery allows consumers to digitally preview and interact with mail and manage packages while giving advertisers and marketers a new channel with increased targeting and attribution abilities.
USPS Director of Product Technology and Innovation Bob Dixon will share how industry leaders are leveraging this channel and best practices for how you can adopt and create experiential campaigns. A follow-up discussion will be moderated by Design Strategist, Natalie Levy.

After this session, you will be able to create physical to digital campaigns that leverage best practices in how marketers are reaching their customers.

 

About Maga Design:

Maga Design, a design and communications consultancy, takes its name from the Italian word "maga" which means sorceress or magician. Our magic is in how we infuse good design to navigate complexity, inform strategy and inspire people to act. Since 2004, we have employed a design thinking approach to navigate and guide change to solve problems and communicate solutions visually. With our USPS client and others in the federal and commercial spaces, Maga Design makes strategy tangible using creative methods through visual maps, AR/VR and other innovative methods.

 

 

 

About Robert Dixon, Jr:

Robert Dixon Jr.
Robert Dixon, Jr,
Director, Product Technology Innovations, USPS

In 2014, Robert (Bob) E. Dixon, Jr. was named Director, Product Technology and Innovation. Mr. Dixon oversees the development of new technology-based products and services, including the Informed Delivery platform, which extend the suite of Postal Service offerings to both consumers and businesses.
 
Prior to being named Director, Product Technology Innovations, Mr. Dixon served as CEO and founder of a professional services start-up focusing on web-technologies serving commercial and government clients. Mr. Dixon began his Postal career in 1999 as a contract employee and assisted in the development of the original PostalOne! Application and the early customer identity and analytics solutions. In 2007, he became a career Postal employee, leading the development of the Full Service platform and in 2010, he took over the technical implementation of USPS.com.
 
Throughout his career, Mr. Dixon has continued to develop other programs such as Click-N-Ship and Web Tools. He developed the MY USPS technology platform which offers proactive package tracking to USPS customers. New products such as Informed Delivery and Intelligent Addressing has emerged from the MY USPS technology platform.
 
Mr. Dixon graduated from Carnegie Mellon University with a Bachelor of Arts Degree in Professional Writing.

 

When: Wednesday November 15, 2017 // 8:00am - 10:00am

Where: Maga Design, Inc. // 1838 Columbia Road, NW // Washington, DC 20009

Metro: Woodley Park-Adams Morgan // Red Line

Cost: FREE for Members // $35 Non-members

 

Thank you to our host:

 

November 15th, 2017 8:00 AM   through   10:00 AM
1838 Columbia Road, NW
Washington, DC 20009
United States

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AM AdBuzz
Member (Ad 2 DC) $ 0.00
Member (Student) $ 0.00
Member (Individual) $ 0.00
Member (Educator) $ 0.00
Member (Retired) $ 0.00
Member (Company) $ 0.00
Member (Corporate) $ 0.00
Member (Silver) $ 0.00
Member (Executive) $ 0.00
Non-Member $ 35.00
Non-Member Friend $ 35.00
Non-Member $ 35.00

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