Brand USA

Manager, Media Planning
Position Location: 
Washington DC
Position Type: 
Position Description: 

Brand USA is seeking a Manager, Media Planning to join the Integrated Marketing team. The Manager, Media Planning will focus on strategic planning, campaign execution, analytics, and optimization across all global consumer facing paid media campaigns for Visit the USA and GoUSA TV. This role requires close interaction with various internal departments, external agencies, as well as destination, corporate, and activation partners. This role will serve as the Brand USA’s primary liaison to our media planning and buying agencies and media vendors. The Manager, Media Planning will also serve as lead project manager for global media campaigns.

Major responsibilities to include:
- Media Strategy Development and Execution
- Work in tandem with Senior Manager, Consumer Marketing and Social Media to coordinate trafficking of advertising assets to agency or media vendor
- Create media briefs for agencies based on business objectives
- Execute and optimize media plans to achieve KPIs
- Work with Senior Manager, Digital Analytics to set on-ad and on-site pixeling/tracking standards and develop KPIs for digital media campaigns
- Vet media plans and authorize buys for in-market consumer media
- Help build programs with media publishers and travel partners (i.e. Vice, Buzzfeed, Best Day and Expedia)

Collaborate with the Partner Marketing department to manage in-kind assets and align to global media strategy
- Manage budgets, billing, and invoicing for media campaigns per flight
- Discuss and present media research and recommendations to team and partners
- Knowledge of the latest developments and trends in the industry and informs peers/senior team of appropriate opportunities

Campaign and Agency Management
- Support management of agency partners in development and fulfillment of scopes of work, budgeting, and billing
- Organization and project management of multiple campaigns running at the same time in multiple countries
- Support management of vendor and publisher relationships

Analysis and Optimization
- Work closely with Senior Manager, Digital Analytics to analyze post campaign reports across all channels; digest and disseminate actionable information to appropriate teams
- Provide actionable recommendations for optimizations based on weekly reporting
- Manage and support ad tag implementation with media agency and internal Brand USA research team
- Support attribution modeling in collaboration with Senior Manager, Digital Analytics and Vice President, Research and Analytics
- Provide ROI data to research team as needed


Knowledge, Skills, and Abilities:
At least four years work experience; at least two of those years focused in a media planning/strategy function
Media agency experience, comparable to a Media Supervisor role preferred
Consumer brand experience preferred
Experience with multi-channel marketing; international marketing a plus
Proven experience with both offline media (OOH, broadcast TV) and digital media (rich media, social media, paid search, programmatic) and corresponding metrics
Experience with OTT/CTV and app advertising a plus
Working knowledge of Google suite of advertising solutions, particularly DCM and Google Analytics Project management experience in developing and executing media plans
Experience A/B testing for media and creative insights
Ability to collaborate with creative teams and communicate media objectives to creative outputs
Experience working and negotiating with various vendors and publishers
Experience with applying media insights to content, creative, and copy executions General research, copy editing, and proof-reading skills, including the ability to write detailed media briefs, marketing plans and communication project plans
Ability to balance multiple projects and workflows from start to finish to ensure timely implementation and delivery of marketing materials
Proficiency with Microsoft Office suite for producing internal and external reports and presentations
Strong proficiency with Microsoft Excel in development of budgets, flowcharts, and timelines
Experience with Adwords and Salesforce a plus Strong written and verbal communication skills
Strong relationship management skills in a partner-facing and team oriented role
Enthusiastic and self-motivated, with the ability to lead projects proactively
Bi-lingual skills a plus


- Bachelors Degree, preferably in Marketing or Communications; or equivalent work experience

- Fast paced, professional office environment with moderate noise levels
- Must be able to use a computer at a work station for long periods of time and to accommodate potentially frequent interruptions
- Moderate travel may be required

How To Apply: 
Apply here directly:
Brand USA

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