Partner Event: CMO Roundtable - The Changing Role of Marketing

CMO Roundtable_The Changing Role of Marketing

Every business organization experiences some kind of transformation. The best leadership teams understand that standing still is not an option; they are highly aware of the potential threats facing their organizations and know that disruption to the status quo will be needed to stay in front of the competition.

AAF DC is proud to partner with the Washington Network Group (WNG) for a panel discussion and networking event with and for senior marketing professionals; register today to The Changing Role of Marketing: What All Leaders Need to Know

CMOs must adapt and constantly innovate to keep pace with changing consumer behavior, accelerated go-to-market product development, data-backed decision making and ever-evolving distribution channels.

The panel discussion will be moderated by Bob Mitchell, marketing executive and principal of consulting firm Mitchell Partnership Alliances. 

AAF DC Members: $30; Non-Members: $40.  

Panelists—pictured at top, from left to right: 

  • Mark Kelly – Association of Governing Boards & Colleges, Vice President, Marketing & Communications
  • Bob Mitchell – Mitchell Partnership Alliances, Principal (moderator)
  • Scot Safon – UP tv, Chief Marketing Officer
  • Kelly Harman – Yorktel, Senior Vice President, Marketing
  • Lynn Godfrey – Girl Scouts USA, Chief Marketing Officer and Chief Communications Officer

Agenda:  Wednesday, April 10

  • 5:30 PM: Registration & Networking
  • 6:00 PM: Welcoming Remarks
  • 6:10 PM: Panel Program & Presentations
  • 7:00 PM: Panel Questions & Answers
  • 7:30 PM: Networking Reception
  • 8:00 PM: Adjourn

About WNG: 
The Washington Network Group (WNG) places an emphasis on bridging professional communities in the Greater Washington, D.C. Region. Learn more:


April 10th, 2019 5:30 PM   through   8:00 PM
1776 Crystal City
2231 Crystal Drive, Suite 1000
Arlington, VA 22202
United States

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