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Want to jump start your morning creativity? Join us for AM Ad Buzz, our monthly morning content series. During this breakfast lecture series you’ll learn what's next with creative and advertising trends, and how to make better decisions for you and your clients—all while staying up to date with AAF DC and networking with our elite membership base!

Join us for September's AM Ad Buzz, a chat with Yes& SVP of Digital and author of The Agile Brand, Greg Kihlström. 

Brands have evolved over several centuries from simple tools for recognition to something much more nuanced and sophisticated in the modern age. Being an agile brand means taking part in a relationship with consumers. While this means giving up some control over your brand, it rewards you with loyal long-term customers. We'll follow the story of branding from its beginnings through to the authentic relationship with brands that modern consumers want, and give practical examples of what you can do to modernize your brand in meaningful ways. 
 

Want even more? Get the book. 
A follow up to The Agile Web (2016), The Agile Brand follows the story of branding from its beginnings to the authentic relationship with brands that modern consumers want, and gives practical examples of what you can do to modernize your brand in meaningful ways. “In my work at Yes&, I see the shifting consumer landscape and how it is affecting the dynamics between customers and the brands they choose to support,” says Kihlstrom. “This book discusses how successful organizations have embraced a two-way relationship with consumers and a more agile approach to growth.” 

With a foreword by Yes& President and CEO, Robert Sprague, The Agile Brand is available in print and as an ebook from Amazon and Barnes & Noble, and as an ebook from Apple Books. For more information about Greg Kihlström read his bio on the Yes& website.

When: Wednesday, September 26, 2018
Networking and Registration: 8:00am - 8:30am
Program: 8:30am - 10:00am
Where: MakeOffices at the Wharf // 800 Maine Avenue SW // Suite #200 // Washington DC 20024 

Get directions here

Cost: FREE for Members // $35 Non-members

September 26th, 2018 8:00 AM   through   10:00 AM
800 Maine Avenue SW
Suite #200
Washington, DC 20024
United States
AM AdBuzz
Member (Ad 2 DC) $ 0.00
Member (Student) $ 0.00
Member (Individual) $ 0.00
Member (Educator) $ 0.00
Member (Retired) $ 0.00
Member (Company) $ 0.00
Member (Corporate) $ 0.00
Member (Silver) $ 0.00
Member (Executive) $ 0.00
Non-Member $ 35.00
Non-Member Friend $ 35.00
Non-Member $ 35.00

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