Inside Look: The 2017 Edelman Trust Barometer

 Registration is closed for this event

Registration is closed for this event. Onsite registration will be available!

See you tomrrow (3/8) at Edelman, 1875 Eye Street NW, #900 // Washington, DC 20006.

 

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The 2017 Edelman Trust Barometer is the firm's 17th annual trust and credibility survey. This year it reveals that trust is in crisis around the world: the general population’s trust in all four key institutions — business, government, NGOs, and media — has declined broadly and the majority of respondents now lack full belief that the overall system is working for them. 

In this climate, people’s societal and economic concerns, including globalization, the pace of innovation and eroding social values, turn into fears, spurring the rise of populist actions now playing out in several Western-style democracies.

To rebuild trust and restore faith in the system, institutions must step outside of their traditional roles and work toward a new, more integrated operating model that puts people — and the addressing of their fears — at the center of everything they do. 

For communicators and marketers especially, this operating reality poses new challenges as businesses and organizations consider the most effective way to balance business imperatives with the demands of an ever-skeptical public.

 

When: Wednesday, March 8, 2017 // 8:00am - 10:00am

Where: Edelman // 1875 Eye Street NW #900 // Washington, DC 20006

Metro: Farragut North // Red line // Farragut West // Blue line

Parking: Street parking and area garages

Cost: FREE for Members // $35 Non-members

 

About Kathryn Beiser

Kathryn-Beiser

As both a chief communication officer and agency executive, Kathy Beiser has worked across a broad range of global industries during her nearly 30-year career. Her experience has included developing campaigns to shape organizational culture and drive performance, leading corporate reputation and executive positioning programs, facilitating complex financial transactions, managing issues/crises, and optimizing communication functions.

Most recently, Kathy served as executive vice president of corporate communications for Hilton Worldwide where she was responsible for global corporate and brand communications, executive positioning and corporate responsibility. Prior to Hilton, Kathy was vice president of corporate communications at Discover Financial Services. She also spent 20 years with some of the world's leading public relations firms.

Kathy is a Trustee of The Arthur W. Page Society, as well as a former trustee of the Institute for Public Relations. She holds a bachelor's degree in political science from Northwestern University and a master’s degree from the Medill School of Journalism at Northwestern.

 

About Alex Milwee

Alex-Milwee

Alex Milwee is a Senior Vice President in Edelman’s Washington DC digital practice. He has more than a decade of experience in consumer marketing, public affairs and issues advocacy campaigns, applying multi-channel strategies to address traditional and emerging communications challenges. In his current role he oversees regional marketing operations and business development. His current and past clients include Volkswagen of America, Ford Motor Company, Dannon, and the Government of Japan. He holds a bachelor’s degree from the University of Virginia and a master’s degree from Georgetown University.

 

March 8th, 2017 8:00 AM   through   10:00 AM
1875 I street, NW
#900
DC, 20006
United States

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Non-Member $ 35.00

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Share Your Opinion

Which chapter of the American Advertising Federation is the fairest of them all?
Why, the DC Chapter, of course!
64%
New York always wins these things
10%
Baltimore gets points for trying
3%
Undecided
22%
Total votes: 67